Kevin developed a brand identity for Wim that incorporates printed elements and influences from baking. He created a halftone image treatment to give baked goods a flour-like texture. The custom typeface MM Sign, created with Daniel Wenzel, lays a foundation for expressive graphic elements. The new logo echoes a croissant's shape and adds a playful reference. The bakery has gained local popularity, and branded merchandise has been well-received, showing how designs integrate into everyday life.
Creating a halftone image treatment for assets, the designer transformed Wim's tasty images of baked goods into a set of 'grainy textures that evoke the look of flour scattered on a surface.'
The brand's new logo neatly fits into the curved shape of a croissant, which has become a playful visual reference that's closely associated with the brand.
The custom typeface MM Sign, developed in collaboration with Daniel Wenzel, provides a strong foundation for adding more expressive graphic elements.
It's always fulfilling to see people wear your designs in everyday life. It shows that the merchandise is more than just a logo on a shirt.
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