"When it first opened in 1972, Ruby Tuesday was a hoppin' burger joint made for college students by college students. Naturally, its logo was adorned with ruby red script lettering, with quirky little curlicues throughout, giving the icon a sense of motion and whimsy. The first "S" in "Tuesdays" was especially prominent, with a larger-than-life lower hook that became instantly recognizable for the restaurant's regulars."
"That was until the mid-2000s, when the company faced pressure amidst a changing market, undergoing a massive rebrand that removed its logo's unique lettering, opting instead for Clarendon, a readily-available type of serif font, instead. Around 2006, Ruby Tuesday shifted away from the kitschy vibes it had curated over 30 years in business. Spending over $100 million in the process, the chain's image became more upscale, with waiters donned in black, an expanded wine selection, an"
In August 2025 Cracker Barrel unveiled and then reversed a controversial minimalist rebrand that was widely criticized as out of touch. Nearly two decades earlier Ruby Tuesday transitioned from its original ruby red script logo to a generic Clarendon serif during a mid-2000s makeover. The original script featured quirky curlicues and a prominent "S" hook that conveyed motion and casual neighborhood charm. The mid-2000s rebrand cost over $100 million and shifted the chain toward a more upscale image with black-uniformed waitstaff and expanded wine offerings, changing the restaurant's public identity.
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