Dolce & Gabbana reaffirms brand's identity with achromatics in Milan
Briefly

Dolce & Gabbana reaffirms brand's identity with achromatics in Milan
"Our collections speak to us, our identity, our values. We never wanted to follow trends. Their aim instead, they said, was to make instantly recognisable clothes that when you see [them] you think: Oh, that's Dolce & Gabbana,' without reading the label."
"The business partners have rarely strayed from the idealised vision of Italian archetypes on which they founded their brand in 1985. For men, it is the macho Italian beefcake. For women, it is the Sicilian widow and the mistress."
"Never afraid to mix the sacred with the profane, Dolce & Gabbana have been making underwear for outerwear since the early 1990s. Now that the nipple has been fully freed, the focus today was on liberating the knicker."
Dolce & Gabbana responded to backlash over their all-white menswear show by featuring women of color in more than a third of their Milan womenswear collection. The designers emphasized their focus on brand identity and instantly recognizable aesthetics rather than trend-following. Their collection maintained signature elements including Italian archetypes, black clothing, fake fur, religious accessories, and their signature approach of mixing sacred and profane imagery. The show introduced gen Z hipster aesthetics alongside traditional Sicilian widow and mistress silhouettes. A notable feature was the continued emphasis on underwear as outerwear, with nearly half the models displaying undergarments beneath sheer lace dresses.
Read at www.theguardian.com
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