Fellowkids

"Fellowkids is a boutique creative and marketing agency dedicated to building brands that fans genuinely love. Rooted in esports, they're experts in serving gaming and entertainment fans worldwide. They're not here to simply run social accounts, they're here to cultivate genuine fandom.Ready to level up, the team needed an identity that could match their ambition and energy. We worked with Fellowkids to define a brand that doesn't just speak to fans but behaves like one: emotional, expressive and ever-evolving."

"At the heart of the visual identity is the Fellowkid, a hooded character born from the culture of fandom. The hoodie speaks its own language, a shared signal of belonging and identity between fans and the worlds they champion. Wrapped in their hoodie, the character shifts through a range of expressions, allowing the brand to move with the mood of its fans - celebrating, commiserating and connecting. Always present and always part of the moment."

Fellowkids is a boutique creative and marketing agency focused on building brands that fans love, rooted in esports and serving gaming and entertainment audiences worldwide. The team needed an identity that matched its ambition and energy. The brand was crafted to behave like a fan: emotional, expressive and ever-evolving. The central visual element is the Fellowkid, a hooded character that signals belonging and identity among fans and shifts expressions to mirror fan moods. The logo became a collectible vinyl art toy to physically embody fandom. A colourful, Y2K-inspired modular visual system supports presentations, merch and social assets.

Read at Studio-kiln