"We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our 'Old Timer' will remain," the restaurant chain said on social media. "At Cracker Barrel, it's always been - and always will be - about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family."
"That "proud American institution" feels loaded, given that much of the criticism of Cracker Barrel's new logo inexplicably was attributed to the chain "going woke." Cracker Barrel made no mention of dialing back the de-tchotchke-ification of their restaurants. Apparently nobody wants to dust anymore! Or rather, corporate overlords don't want to pay cleaning staff to dust. Uncle Herschel is back, but his bric-a-brac may stay in the landfill."
Cracker Barrel abandoned a planned logo redesign and restored its 'Old Timer' emblem following widespread public pushback. The company thanked guests for their feedback and stated the new logo is going away while the Old Timer will remain. The statement emphasized Cracker Barrel's commitment to food, warm welcomes, country hospitality, and its 70,000 employees. Much of the criticism framed the redesign as an instance of 'going woke,' though Cracker Barrel did not address changes to restaurant decor. The Old Timer returns, but the chain's trend toward removing knickknacks may persist, leaving vintage bric-a-brac displaced.
Read at Vulture
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