"Then 2019 hit, and he saw the podcasting wave building. Smart money recognizes patterns early. "We started as 'So and Sign' but rebranded to Saspod to focus exclusively on podcasting," Nicolae told me. Translation: they went all-in when everyone else was still hedging their bets. The rebrand wasn't just marketing theater. It was strategic focus-the kind that separates winners from the "we do everything" crowd that does nothing particularly well."
"Here's what separates Saspod from every other podcast production agency: they start with story, not equipment. Most agencies obsess over microphones and editing software. Saspod asks a different question: why should anyone care? "What you don't want is to create an episode that has no appeal and you worked booking the guest, you worked producing the post-producing the podcast and all that work and then you post it and nothing happens." Bogdan Bratis"
Saspod is a Scottish podcast production agency that emphasizes storytelling and production quality over gear and quantity. Nicolae Bogdan moved from Romania to the UK, transitioned from music production, and founded Saspod after recognizing podcasting's growth in 2019. The company rebranded from 'So and Sign' to focus exclusively on podcasting and pursue strategic specialization. Saspod prioritizes pre-production, audience appeal, and narrative-driven episodes to avoid publishing content that fails to engage listeners. The agency critiques competitors who fixate on microphones and software, arguing that compelling stories and focused strategy drive podcast success.
Read at Discover the Best Podcasts | Discover Pods
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