"Surely facts speak for themselves, I thought. If I just get enough data, just enough evidence, just enough clarity on where users struggle - well, once I have it all and I present it all, it alone will surely change people's minds, hearts, and beliefs. And, most importantly, it will help everyone see, understand, and perhaps even appreciate and commit to what needs to be done."
"Throughout the years, I've often seen data speaking volumes about where the business is failing, where customers are struggling, where the team is faltering - and where an urgent turnaround is necessary. It was right there, in plain sight: clear, loud, and obvious. But because it's so clear, it reflects back, often amplifying all the sharp edges and all the cut corners in all the wrong places."
Strong, unbiased research often fails to change minds because data can be questioned and can amplify internal flaws. Data frequently exposes business failures, customer struggles, and team shortcomings that threaten entrenched decisions, promotions, and budgets. Questioning those elements can be perceived as questioning authority, creating resistance. Organizations sometimes restrict research access or dismiss findings to avoid uncomfortable truths, allowing louder internal voices to prevail. Transforming research into well-crafted narratives can reduce defensiveness, build trust, and make evidence resonate emotionally and practically with stakeholders, thereby increasing the likelihood of influencing decisions and driving change.
Read at Smashing Magazine
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