"We live in a world dominated by value narratives - stories that inform, inspire, or justify, linking action with meaning, like: Apple doesn't just sell devices - it sells simplicity. Starbucks doesn't just sell coffee - it sells belonging. Tesla doesn't just sell cars - it sells a vision of the future. These iconic brands use storytelling to bridge what they offer with what people believe."
"As Will Storr explains in The Science of Storytelling, we don't experience life as raw data but in "story mode." We're not satisfied with loose facts; instead, we demand meaningful patterns, cause and effect, and resolution, not gaps. When a narrative thins, contradicts, or remains unresolved, we don't just lose interest - we start to lose trust in the storyteller."
Value narratives link actions and offerings to deeper meaning, turning hidden features into perceived worth. Iconic brands exemplify this by positioning products as embodiments of simplicity, belonging, or future vision. Human cognition operates in "story mode", favoring causal patterns, meaningful resolution, and coherent cause-effect relationships over isolated facts. Thin, contradictory, or unresolved narratives erode attention and undermine trust. When products, policies, or research fail to communicate coherent value narratives, perceived value remains obscured and stakeholder belief weakens, risking disengagement, skepticism, and lost opportunities to convert insight into meaningful action. Clear narratives are essential for bridging gaps between evidence, intent, and public belief.
Read at Medium
Unable to calculate read time
Collection
[
|
...
]