Menu price increases at McDonald's, Taco Bell, and other chains are sparking consumer revoltConsumers are reevaluating fast food due to rising prices and perceived value, risking the industry's core identity of being fast and affordable.
I waited 45 minutes to buy a single croissant in Fitzroy. Why do humans queue?The willingness to queue reflects the perceived value of the product over the time spent waiting.
Menu price increases at McDonald's, Taco Bell, and other chains are sparking consumer revoltConsumers are reevaluating fast food due to rising prices and perceived value, risking the industry's core identity of being fast and affordable.
I waited 45 minutes to buy a single croissant in Fitzroy. Why do humans queue?The willingness to queue reflects the perceived value of the product over the time spent waiting.