The modern marketing environment feels exploitative, resembling a grift economy where consumers are pressured into paying extra for services they already expected. Loyalty points, convenience fees, and upsell tactics have replaced genuine value, creating an illusion of worth. Nicole from 'According to Nicole' emphasizes that when genuine problems run out, companies craft fake issues to sell solutions. This reflects a systemic issue in marketing where empathy masks manipulation, leading to outrage over artificial demands rather than the marketing itself.
We live in a world where loyalty points, convenience fees and upsell loops have replaced real value. The customer journey feels more like a maze of traps than a path to improvement.
When companies no longer have real problems to solve, they start inventing fake ones - then charge us for the solution.
Most people aren't mad at marketing. They're angry at what it's become: a performance of empathy masking a strategy of pressure.
Red Lobster didn't fail because people stopped liking seafood. It failed because private equity stripped its assets, leased back its buildings at inflated prices and told the marketing team to cover up the issues.
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