""Any marketer that says they've never felt the ick from marketing isn't a true marketer. You do feel the ick.""
""It didn't change logically," she told me. "It changed spiritually. When you're working for someone, you're so pressed on reaching KPIs... with Off Worque, it's more organic, nurturing, emotional.""
""The strategy is not 'do this to get these people.' It's me sharing my own personal story, and giving the mic to other people to share [theirs].""
Cristina Jerome has led social and content strategy for projects including Red Table Talk, Rap Sh!t, Topicals (notably the Faded Eye mask campaign), Sephora-related work, Adidas, and Lobos 1707. She founded Off Worque, a nonprofit social club emphasizing mental health and work-life balance. Building her own brand shifted her approach spiritually toward organic, nurturing, emotional community-building while still tracking KPIs rooted in storytelling. Jerome centers marketing on personal storytelling and giving space for others to share, which reduces the "icky" feeling when work prioritizes wellbeing rather than only selling or conversion metrics.
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