"As our firm expanded into interior design, we ended up with tons of samples to show clients. We'd store the extra materials - things like fabric swatches or tiles - for future projects, but I noticed that our designers only ever looked at what was within arm's reach. There were piles of samples that were never used or even looked at."
"Storytelling is at the cornerstone of good design - and also good business. Architects and designers are constantly trying to paint a vision in the mind's eye of something no one else can see. They must articulate it well, convey conviction, and craft a slightly different version of the story for each stakeholder, whether that's the customer, builder, or neighbors. The same is true for a founder."
Guy Ailion trained in architecture in South Africa and worked in London as a partner at KSR Architects and Interior Design, focusing on celebrity and high-net-worth homes. As the firm expanded into interior design, designers accumulated many physical samples that went unused because only nearby items were considered. He created Mattoboard, a virtual space to sample materials digitally, and launched the company in 2022, raising $2.7 million in venture funding. He applies storytelling and design principles to business, emphasizing clear communication, distilling an idea into a one-line description, and tailoring the narrative for different stakeholders to attract investment and build a team. Embracing creative mess is also advised.
Read at Business Insider
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