Inside e.l.f. made, e.l.f. Beauty's new entertainment arme.l.f. Beauty's e.l.f. made aims to create timely, culturally relevant content through an integrated marketing approach.
Channel 4 lifts the lid on how its creative sales unit works with Clarins, TikTok and moreContextually relevant ads by brands like Clarins and TikTok are being developed by Channel 4's creative sales unit.Collaborations between brands and broadcasters like Channel 4 are enabling targeted advertising around specific content.
5 things to consider before you take the plunge into branded entertainmentLong-form branded films are gaining popularity in marketing as they provide a deeper connection with consumers and enhance brand equity.