#branded-entertainment

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Marketing tech
fromDigiday
1 month ago

Cannes Briefing: As the line between brand and studio blurs, creators hold the pen

Branded entertainment is now a vital component for businesses, moving from niche to mainstream collaboration with marketers.
Media industry
fromBusiness Insider
3 months ago

A bright spot in Hollywood is under threat from Trump's tariffs

Trump's tariffs and economic uncertainty are causing brands to slow down or halt film projects, threatening the growth of branded entertainment.
Beer
fromBusiness Insider
3 months ago

Apple's buzzy new Seth Rogen show mocks brand movies. People who make them are thrilled.

The Studio critiques Hollywood's brand integration while gaining support from industry insiders who see it as a validation of branded content.
fromFast Company
4 months ago

How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level

"If the user can feel like you're testing their knowledge and they're themselves part of the game in a way and associated with the brand, they're going to be much more open to playing it versus it feeling sort of somehow forced or non-organic."
Video games
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