#branded-entertainment

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fromDigiday
3 weeks ago

Cannes Briefing: As the line between brand and studio blurs, creators hold the pen

What is exciting for us now as an entertainment brand is that we're now able to speak to marketers about things we can partner up for and work collaboratively on instead of 'hey there, do you have a brief for us, do you have some budget for us please, can we dance the usual dance,' said Hassell.
Marketing tech
#hollywood
Beer
fromBusiness Insider
2 months ago

Apple's buzzy new Seth Rogen show mocks brand movies. People who make them are thrilled.

The Studio critiques Hollywood's brand integration while gaining support from industry insiders who see it as a validation of branded content.
Beer
fromBusiness Insider
2 months ago

Apple's buzzy new Seth Rogen show mocks brand movies. People who make them are thrilled.

The Studio critiques Hollywood's brand integration while gaining support from industry insiders who see it as a validation of branded content.
more#hollywood
Video games
fromFast Company
3 months ago

How Duolingo, NBCUniversal, and Creators Corp. are taking branded entertainment to the next level

Branded entertainment is essential for brands to engage consumers authentically and embed themselves in daily routines.
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