Amid the challenges of post-COVID recovery and labor strikes, the ongoing economic uncertainty linked to Trump's tariffs has caused multiple brands to reconsider their investments in Hollywood. Agencies report recent cancellations and delays in film projects, indicating a sharp shift towards performance marketing over traditional brand storytelling focused on engaging advertisements. This trend threatens to disrupt the nascent recovery in the branded entertainment sector, which had shown potential for growth as the entertainment industry navigated its recent difficulties.
"Typically, what brands do is lean on performance marketing and pull money from top of funnel marketing, which is where brand storytelling lives."
"I'm hearing about projects being pulled, held, people being laid off, a lot of concerns about job security."
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