"Today, Google focuses on quality links to ensure that websites providing valuable content are ranked higher. This shift in focus has made link building a lengthy but vital process - site editors no longer need to link to a page 'just because,' but instead focus on finding relevant sites for backlinks, as well as providing valuable content for their audience. With this in mind, link builders must put in the time, thought and energy to create sustainable link-building strategies for SEO to help rank on"
"When it comes to link-building strategies for SEO, creating content that people would want to build links to is essential as it has broad appeal and sits at the top of the marketing funnel. This is even more important if you're targeting a specific website to obtain a backlink. The more relevant your page is to its audience, the more likely it will link to it. Remember, link-worthy content is also educational and informational - it often looks at solving a common problem or answers common questions"
Google now prioritizes link quality over sheer link quantity, so websites that provide valuable, relevant content rank higher. Editors favor linking to content that benefits their audience rather than linking indiscriminately. Effective link building requires investment of time, thought, and energy to develop sustainable strategies that improve SERP performance. Creating link-worthy content that educates, informs, and solves common problems increases the likelihood of earning backlinks. Outreach remains a necessary tactic to request backlinks from relevant, high-authority sites that would benefit from the content. Combining targeted outreach with high-value content yields the best long-term results.
Read at The Drum
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