"Adam Biddlecombe and Matt Village turned $1,000 into a 210,000-subscriber media empire without spending anything on advertising. As co-founders of Mindstream, the AI newsletter acquired by HubSpot in October 2024, they built their audience through daily publishing, authentic storytelling, and community-driven growth. In just 18 months, they generated 26,000 net new leads for HubSpot, expanded into video and events, and proved that human-first content wins in an AI-saturated market."
"Your social media points there. Your speaking engagements mention it. Your clients forward it to friends. Here's how to build something that makes ads optional. Create content worth stealing "We created high-value actionable AI content, and incentivized viewers to join the newsletter to get more," says Biddlecombe, whose LinkedIn following grew to 200,000 alongside his co-founders. The key word is 'incentivized.' Your social posts should feel incomplete without the newsletter. Your audience should feel like they're missing the real conversation if they don't subscribe."
Adam Biddlecombe and Matt Village turned $1,000 into a 210,000-subscriber media empire without paid advertising. Mindstream, acquired by HubSpot in October 2024, expanded through daily publishing, authentic storytelling, and community-driven growth. In 18 months Mindstream generated 26,000 net new leads for HubSpot, added video and events, and demonstrated that human-first content performs strongly in an AI-saturated market. Data shows omnichannel brands retain 89% of customers versus 33% for single-channel peers and achieve 179% faster revenue growth. A newsletter can act as the foundational channel that makes paid ads optional.
Read at Forbes
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