"October 2025 presents content marketers with a rich mix of content themes and topics. Halloween headlines the month, but there are also inspirational cultural observances, industry celebrations, and seasonal transitions. Content marketing is the process of creating, publishing, and promoting content such as articles, videos, or podcasts to attract, engage, and retain customers. Content marketing is closely associated with search engine optimization, generative engine optimization, and social media marketing. While so-called evergreen content has its place, in 2025 search engines, large language models, and shoppers often seek fresh stories and angles."
"Interactive AI-powered tools. Imagine an online party supply shop that "vibe codes" an AI-powered Halloween party planning tool. The tool asks shoppers questions, and based on the answers, it delivers a full party plan, complete with games and a shopping list. Entertaining articles. Just about any merchant can publish articles with themes of "We Asked AI for the Most Outrageous..." or "We Asked AI to Design the Spookiest Costumes of 2025.""
October 2025 offers content marketers themes including Halloween, inspirational cultural observances, industry celebrations, and seasonal transitions. Content marketing creates, publishes, and promotes articles, videos, and podcasts to attract, engage, and retain customers. Content marketing aligns with search engine optimization, generative engine optimization, and social media marketing. While evergreen content remains valuable, 2025 search engines, large language models, and shoppers increasingly seek fresh stories and new angles. Halloween presents retail opportunities—shopping guides, party ideas, and AI-enhanced experiences. AI applications include interactive party-planning tools, entertaining AI-generated articles, and published AI prompts. National Manufacturing Day, observed the first Friday in October since 2012, offers an industry-themed content opportunity.
Read at Practical Ecommerce
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