Global marketing budgets allocate most content marketing spend to video and thought-leadership content, per a 2024 Statista report. Thought-leadership content boosts credibility and customer trust, differentiates a brand, and establishes a go-to information source that enables upselling and product promotion. High demand for quality thought-leadership creates freelance opportunities for skilled professionals to monetize domain expertise and content-creation skills. Seven practical monetization methods target industry professionals, including offering technical content services, producing B2B SaaS content on productivity and AI, creating filmed online career courses, contributing to industry publications, and launching paid audience products.
Their report also revealed that the top two spending areas of investment for marketing budgets globally are: video content, and thought leadership material. Writing thought leadership content is viewed as a critical investment for marketing purposes, for several reasons, including boosting credibility and trust amongst customers, standing out from the competition in the industry, and becoming known as the go-to source of information in a specific field, which naturally translates to more opportunities to interweave upselling and promotion of products/services.
The opportunities for freelancers are clear: highly-skilled professionals can capitalize on the demand for quality thought leadership expertise, and make money from their writing skills, providing in-demand services for other businesses while also monetizing their writing skills and industry expertise as a side hustle in itself. In this article, you'll discover seven ways you can make money from writing online, and how you can easily turn your domain knowledge (the skills, knowledge, and experience gained form the job(s) you've worked in,
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