""I, first and foremost, consider myself a businesswoman," "I don't consider myself talent or this or that.""
""You can't think about virality," she says. "Make content absurdly useful to a specific group of people. Only then will it stick and spread. "Stop obsessing over views and start obsessing over" making it indispensable."
""Don't ever make a deal that you are going to regret in success," she says. "You have to bet on yourself," she told us. "And you only do that by asking: If this actually works, am I going to be pissed off I signed this deal?""
Mel Robbins has scaled a media empire centered on her personal brand, supported by a team of more than 50 people and a production company, 143 Studios. Her book The Let Them Theory sold seven million units in nine months and remained on bestseller lists for months, while earlier titles also sold millions. The Mel Robbins Podcast has amassed over half a billion downloads and 38 million YouTube hours. The business operates as an advertising-supported media company, creates partner content, and plans consumer products. Robbins advises making content vital to a specific audience, avoiding short-term shortcuts, and maintaining high personal energy.
Read at Axios
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