"Before I worked in marketing and then became a writer and speaker on marketing, I was a journalist and newspaper editor in the US who covered politics, business, and urban development. And it is not the job of reporters to make friends. Journalists are first and foremost supposed to provide fair and neutral coverage. Then, when warranted, they are supposed to serve as a check on those in power, to call them out when they are full of crap, and to hold their feet to the proverbial fire."
"As a columnist, I have the luxury of being opinionated as well. In my columns this year, I have challenged the myths that TV and radio are dead, discussed the fraud in the online advertising world, criticized the ideas of so-called 'content marketing' and 'social media marketing,' pointed out the biggest lies in digital marketing, predicted a GDPR-inspired decline of martech and adtech, and called on the tech world to stop funding Breitbart News."
"Yes, I have been negative. After all, so much in the marketing world deserves it. Too many writers and pundits are little more than cheerleaders who parrot the cliches of the moment with juvenile and incredibly uninfectious enthusiasm. Too few comfort the afflicted and afflict the comfortable."
A marketing critic with a journalism and newspaper editing background adopted a critical, contrarian stance and accepted labels of negativity. The critic emphasized journalists' duty to provide fair, neutral coverage and to check power by exposing falsehoods and holding leaders accountable. The critique challenged claims that TV and radio are dead, exposed fraud in online advertising, questioned content and social media marketing, identified prominent lies in digital marketing, predicted GDPR-driven declines in martech and adtech, and urged technology firms to stop funding Breitbart News. Despite sustained negativity, the critic moved toward highlighting positive, commendable developments in the marketing industry.
Read at The Drum
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