"AI tools that can create fully-formed videos from simple text prompts by users have made rapid advances in recent years. The most recent of these, OpenAI's Sora - which was released last week - has attracted scrutiny for the ease with which people can reproduce copyrighted characters and material. On social media, MrBeast, real name Jimmy Donaldson, asked what would happen to people like him "when AI videos are just as good as normal videos"."
"Fears about the impact AI will have on the jobs market are widespread - but particularly acute in the creative industries. In the film and video game industries, there has been extensive industrial action over the use of AI. Those concerns were recently reignited over a headline-making AI actor. However, AI is also being widely used in the same sectors. For example, YouTube offers the use of generative AI for content creators, including generating videos through Google's Veo tool."
""the general trend of what we're looking at AI as a tool [is] it makes creativity so much cheaper," he says. "I think the people that win in the short term will be just those who use it to create really good content," he adds. For creators like MrBeast, it is unlikely that he will be replaced by AI-generated videos. "His whole idea is to make people do uncomfortable or dangerous things for money - and if it wasn't real, nobody would watch it," says Prof Holmquist."
MrBeast (Jimmy Donaldson) described rapid generative AI advances as "scary" for millions of creators who make content for a living. OpenAI's Sora drew scrutiny for enabling easy reproduction of copyrighted characters and material. Widespread fears exist about AI's impact on jobs, especially in creative industries, prompting industrial action in film and video games and controversy over an AI actor. Platforms also adopt AI: YouTube offers generative tools like Google's Veo and AI for subtitles, scripts, and idea generation. Experts say AI lowers creative costs and benefits creators who use it well; some formats still require real-world stunts to attract viewers.
Read at www.bbc.com
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