"Sgt. First Class Johnny Vargas may have fallen into being a content creator by accident, but two years into his new life, he's built a booming social media business with no plans of looking back. Vargas serves in the Army as a non-commissioned officer (NCO). His salary is nearly $90,000 a year, certainly not chump change, but Vargas said in a recent interview with Military.com that he makes "way more" through social media and consulting work for businesses."
"After a silly video posted by his wife went viral in 2023, Vargas wasn't planning on gaining a following, but he knew something was there. He learned the nuances of social media engagement and how to build an audience. Eventually, military brass caught wind of Vargas's growing popularity and signed him on to help with military recruitment. His social media platforms have unlocked many doors, and Vargas plans to keep growing his business after he receives a medical retirement from the Army next summer."
Johnny Vargas joined the Army on Jan. 1, 2013, having grown up wanting to be a firefighter and with limited family military background. Vargas serves as a non-commissioned officer and earns a nearly $90,000 military salary but generates higher income through social media content and consulting. A viral video posted by his wife in 2023 launched his audience growth. Vargas produces multiple videos daily across TikTok, YouTube, Instagram, and Facebook and learned platform engagement strategies. Military leaders enlisted him to assist with recruitment. Vargas plans to expand his business after a medical retirement and encourages other service members to pursue similar paths.
Read at Military.com
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