"But now, especially with social media, there's a growing expectation to constantly produce content: Reels, behind-the-scenes videos, Instagram posts, TikToks. It's no longer enough to just make great photographs; in one way or another, being visible online has become part of the job."
"There's also a risk that the pressure to maintain engagement can influence the work itself. The need to post frequently, chase clicks or create instantly shareable content can hollow out your craft. The intentional, thoughtful process that builds skill, depth and originality can be replaced by a focus on quantity over quality, and work made for engagement rather than expression."
"If the photographers with the largest followings are the ones getting the commissions, gallery attention and commercial jobs, what does that mean for the broader photographic landscape? Will we see a shift in what counts as quality or risk losing time-honed craft in favor of shareable content? These are questions worth asking as the industry navigates the modern digital age."
Photographers face growing expectation to produce continual social media content alongside making photographs. Follower counts increasingly influence hiring, commissioning and visibility, sometimes favoring marketing reach over photographic quality. Pressure to post frequently and chase engagement can hollow out craft, replacing thoughtful, skill-building processes with quantity-driven work aimed at clicks. If high-following photographers secure commissions and gallery attention, the broader photographic landscape may shift toward shareable formats and away from time-honed techniques. Creating content and sharing process can build connection and visibility, but also adds time demands and incentivizes work tailored to engagement rather than artistic expression.
Read at www.digitalcameraworld.com
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