"AI has quietly unlocked some of the biggest opportunities I've seen in content and marketing. Inside enterprise, the shift is already happening. Massive budgets are moving into AI-driven writing, editing, and distribution - because results are measurable and speed matters more."
"If you have a tool or you have the ability to use AI to create content that helps maintain the customer relations or acquire new ones, you are incredibly valuable,"
"Today... you become an independent contractor, you make half a million dollars a year," he said. "This is not fiction, this is fact. I'm paying that out."
AI has unlocked major opportunities in content and marketing, shifting enterprise ad spending toward AI-driven writing, editing and distribution because speed and measurable results matter. Companies can allocate up to 15% of revenue to advertising, producing large, measurable budgets for marketing and customer acquisition. Creatives who use AI tools to produce content that maintains customer relations or acquires new customers become highly valuable and can command compensation tied to measurable returns. Some independent contractors now earn half a million dollars annually by delivering quantifiable performance, and measurable ROI is the primary determinant of compensation.
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