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Marketing
fromDigiday
6 hours ago

'Fear of believing you're irrelevant': Economic headwinds, global tensions won't keep marketers from Cannes Lions

Marketers prioritize attending Cannes Lions for business growth despite rising costs and geopolitical tensions.
Marketing
fromDigiday
1 week ago

'Predictability has become a luxury': As the Iran war drags on, ad markets are starting to sweat

The U.S.-Iran tensions are escalating, leading to high oil prices and potential economic recession affecting advertising budgets.
Marketing
fromDigiday
3 weeks ago

Media Buying Briefing: Is ad marketplace uncertainty the new normal?

Advertising budgets remain stable despite geopolitical crises and economic uncertainty because market volatility has become normalized and media flexibility enables gradual adjustments rather than immediate pullbacks.
fromAol
1 month ago

Kevin O'Leary Says AI Is Quietly Creating The Biggest Content Opportunity In Years

AI has quietly unlocked some of the biggest opportunities I've seen in content and marketing. Inside enterprise, the shift is already happening. Massive budgets are moving into AI-driven writing, editing, and distribution - because results are measurable and speed matters more.
Artificial intelligence
Marketing tech
fromDigiday
3 months ago

Future of Marketing Briefing: The ad business arrived at CES in a holding pattern

Advertising faces a cautious reset: budgets stay tight, AI adoption stalls without CFO economic pressure, and spend shifts to CTV, retail media, and data-rich platforms.
#influencer-marketing
more#influencer-marketing
Marketing tech
fromEMARKETER
11 months ago

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Tariffs are expected to lead to reduced ad budgets, affecting retail and digital media significantly.
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