fromUSA TODAY
1 week agoAutomaker influencers are changing the landscape of car shopping
While some influencers maintain journalistic integrity, the lack of traditional media gatekeeping raises concerns about accuracy and accountability. The shift toward influencer marketing coincides with a decline in traditional newsroom employment and challenges in monetizing online news. The long-term effectiveness of influencer marketing for automotive sales remains uncertain, as it primarily focuses on brand awareness rather than direct sales. On April 30, Maddison Lynn Collinge, a Detroit native living in Los Angeles, posted a lifestyle video on her Instagram account.