#advertising-budgets
#advertising-budgets

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1.28 Percent: How Do We Ensure Digital News Funding?

The funding for impartial digital news content is severely limited, necessitating urgent action to ensure sustainable and unbiased journalism.

Ad budgets are heavily skewed towards social media platforms rather than trusted news outlets, raising brand safety concerns.

How Chinese Sellers Are Quietly Reshaping US Consumer Habits | AdExchanger

Chinese ecommerce sellers are becoming prominent in the US market, impacting American shopping habits and product selection.

The unseen cost: How brands are mismanaging millions in content

A significant portion of advertising budgets is wasted due to inefficient deployment and unseen content.

52% of core marketing assets are never activated, leading to a substantial imbalance between content production and audience engagement.

Ad execs enter crucial phase of Google's Privacy Sandbox experimentation

Ad tech firms are testing Google's Privacy Sandbox components without alterations for tracking outcomes.

Publishers should monitor ad prices during testing to understand how changes impact revenue.

Limited ad traffic in testing means it will take time for advertisers to assess campaign effectiveness and adjust budgets.

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