"Amazon wants to turn creator-led video podcasts into the next generation of TV networks - multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips."
"Amazon's message to buyers was clear: video podcasts are no longer fringe, they're the new home for talk formats."
""They generate long-form attention in an era dominated by short-form feeds, build habitual viewing patterns through episodic programming, and cultivate loyal audiences that return week after week with the same consistency of traditional network shows," he said."
""We're witnessing a convergence that combines the strengths of each medium," she said."
Amazon presented creator-led video podcasts as the next generation of multiplatform TV networks. The pitch emphasized turning podcasts into franchises that can attract TV-scale budgets and extend into retail, live events, and social clip distribution. Amazon highlighted major creator performances and announced a new podcast deal with Wondery. Wondery revenue leadership described a push to convert creator-led podcasts into full franchises and to persuade brands to participate. Industry executives said video podcasts deliver long-form attention, build habitual episodic viewing, and cultivate loyal audiences. Others framed the format as a convergence that expands social media reach while preserving digital performance advantages. Audience behavior shows most listeners consume both audio and video rather than video-only.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]