I grew my side hustle to become a full-time food influencer. Here's the breakdown of where my money comes from.

While in graduate school, Davon Moseley began posting photos and videos of meals and released an eBook after follower growth, which sold very well. Royale Eats grew into a full-time business with millions of followers across platforms and supports Moseley plus a small team. The operation currently uses contract videographers, photographers, designers, and a management team, with plans to hire full-time staff. Revenue streams include brand collaborations (~30%), direct sales of digital products and a cookbook (~30%), ad revenue (~10%), and investments. Collaboration and bringing work in-house are priorities to elevate and sustain the brand.

"I didn't think much of it at first - I certainly didn't have a road map or business plan - but people started responding in a way I didn't expect. As more people followed my page, I decided to release my first real product: an eBook. I had no idea how it would perform, but it turned out to be a huge success. That was when I realized this could be more than just a hobby."

"Like most content creators, my income comes from multiple streams. Here's how it breaks down: Brand collaborations - about 30% I partner with different brands to create sponsored content or consult on food-related campaigns. Direct sales - about 30% This includes eBook sales, other digital products, and my first cookbook. Ad revenue - about 10% I earn money through ads on my website and blog."

"Today, with millions of followers across platforms, Royale Eats is my full-time job. What started as a creative outlet has become a sustainable business that supports not only me but also the small team I've built. I work with a management team and a few contractors - videographers, photographers, and graphic designers. Right now, everyone is contract-based, but I'm working to bring everything in-house and build a full-time team on payroll."

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