"Michela Allocca, founder of the personal finance brand Break Your Budget, got started with just her iPhone and an Instagram account. She had a friend take pictures of her around Boston, where she was living and working at the time, "and I would literally post a picture of myself and write a long caption about three steps to start investing," she told Business Insider."
"Even as she's grown her brand from a side project that didn't earn any money to a lucrative, full-time business, her setup hasn't become that much more complex. She still films with an iPhone and handles every part of the production process: "I don't have an editor. I don't use anything fancy. I just edit with CapCut.""
Two former corporate professionals became full-time content creators by focusing on personal finance and building audiences online. Establishing a clear niche and posting original content consistently allowed rapid credibility and audience growth. Low upfront costs enabled starting with an iPhone, simple photography, and minimal equipment such as an inexpensive ring light. Production and editing remained low-complexity, using apps like CapCut and no external editor. Once a trusting audience formed, multiple monetization paths became viable. The internet enabled building a business without large financial investment, turning side projects into lucrative full-time brands.
Read at Business Insider
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