"As the marketing landscape continues to evolve at break-neck speed, so too do the advancements in artificial intelligence (AI), revolutionizing the industry as a whole. When used correctly, these tools can have a profound impact; being utilized to aid content creation, working to streamline processes and helping to replace tasks that don't necessarily require the human touch. It's no surprise that in 2023, a Bynder study found that 55% of marketers were using AI tools in content production,"
"This statistic highlighted a pivotal point: AI is becoming increasingly easy to detect. The increasing accessibility of platforms, such as ChatGPT and Bard, has meant that there are no limitations to who can use AI-generated content. Recently we have seen the news of ChatGPT removing the need for user accounts, further lowering barriers to entry. As more consumers experiment with and use AI-generated content, it becomes far easier for them to detect marketing materials created using AI."
AI tools are revolutionizing content creation and streamlining processes, aiding production and replacing routine tasks that do not require human judgment. By 2023, 55% of marketers used AI tools for content production, with adoption likely higher now. Responsible practices and team-level best practices are crucial when deploying AI. Half of consumers can detect AI-generated content, underscoring the importance of human touch and authenticity in marketing. Growing accessibility of platforms like ChatGPT and Bard lowers barriers to entry and makes AI content easier for consumers to recognize. Increasing detection rates will intensify challenges for marketers aiming for accuracy and authentic engagement.
Read at The Drum
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