#consumer-perception

#consumer-perception

You might also have instinctively reached for brown eggs thinking they are healthier than the white ones. But when it comes to their nutritional value, it doesn't actually matter what color an egg is: There's absolutely no difference.

Rebranding can often lead to customer apprehension, particularly if the changes miss their intended mark and fail to resonate with existing brand values.

The Advertising Standards Authority ruled Wahed Invest's ads featuring burning US dollar and euro banknotes were likely to cause serious offence, leading to their ban.

Brands, much like my middle school self, spend time figuring out how to get people to like them-crafting their best version of the "Michael Jackson moves" they think people want to see.