How a campaign attacking plant-based meat led to a Beyond reformulation
The Beyond Burger revolutionized plant-based eating, but a 2019 campaign unfairly challenged its health benefits, impacting consumer perception significantly.
Food wars: Why Chipotle, Cava and Sweetgreen are winning fight for diners
Casual dining chains are outperforming fast-food in sales despite inflation, highlighting the impact of pricing strategies and consumer perceptions of value.
2024 Beer Report | Hard cider ready to make a comeback
The hard cider category is experiencing a comeback with a slight increase in dollar sales despite a decline in case sales.
Experts emphasize the importance of variety in sweetness, flavor combinations, and ABV levels to overcome perception challenges in the hard cider segment.
Food wars: Why Chipotle, Cava and Sweetgreen are winning fight for diners
Casual dining chains are outperforming fast-food in sales despite inflation, highlighting the impact of pricing strategies and consumer perceptions of value.
2024 Beer Report | Hard cider ready to make a comeback
The hard cider category is experiencing a comeback with a slight increase in dollar sales despite a decline in case sales.
Experts emphasize the importance of variety in sweetness, flavor combinations, and ABV levels to overcome perception challenges in the hard cider segment.
Brand design shapes consumer perception and establishes a lasting brand impression through visual elements.
Taglines Are Fun and Effective. But There's an Art to Them
Brand love can't be bought; it must be earned. Taglines play a crucial role in shaping consumer perceptions and brand understanding.
Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand's challenges
Brands like Nike are investing heavily in advertising during the Olympic Games to improve consumer perception and boost sales.
'If You Know You Know' Brands Force Us to Redefine Success
A new breed of brands, If You Know You Know (IYKYK), is reshaping consumer perception with quiet value and authenticity over traditional marketing hype.
IAS Report - The State of Brand Safety in Singapore
Brand safety is crucial for marketers to maintain consumer trust and favorability, especially in Singapore.
People Want to Know When AI Is Used in Ads, Research Confirms
People prefer knowing when AI is used in content
AI disclosures increase ad appeal and brand trust
Harnessing AI: Transforming Creative Development In Advertising | AdExchanger
Advertisers have a positive view of AI in advertising, but consumers are more skeptical. Combining AI and human talent can enhance creative development and streamline production.
People Want to Know When AI Is Used in Ads, Research Confirms
People prefer knowing when AI is used in content
AI disclosures increase ad appeal and brand trust
Harnessing AI: Transforming Creative Development In Advertising | AdExchanger
Advertisers have a positive view of AI in advertising, but consumers are more skeptical. Combining AI and human talent can enhance creative development and streamline production.
Will AI Improve Healthcare? Consumers Think So, New Surveys Show
53% of consumers believe generative AI could improve access to healthcare.
46% of consumers believe generative AI could make healthcare more affordable.
A majority of respondents who reported already using AI have high hopes for AI to improve healthcare.
Toyota and Other Japanese Carmakers Say They Mishandled Safety Tests
Japanese automakers like Toyota and Honda mishandled vehicle testing in the past decade, causing concerns about quality and impact on consumer perceptions.
This lab-grown meat has a beefy flavour boost
Cultured meat flavor enhancement through Maillard reaction may improve consumer acceptance.
Has staying silent this Pride Month helped or harmed brands?
Brands reduced Pride campaigns due to political tensions, fear of 'pinkwashing'. Experts question long-term strategy amidst anti-LGBTQ+ sentiment.
"Ghoulish" Toys 'R' Us AI ad feels like the death of creativity
Toys 'R' Us's recent AI-generated ad has unnerving and offbeat qualities, potentially creating negative backlash.