#consumer-perception

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fromSocpub
5 days ago

White Label vs. Private Label: What's the Difference, and What's Best for Your Brand?

White label means you buy a finished, off-the-shelf product and add your branding. This means several retailers can sell the same item - only the logo, box copy or user manual changes. Features, formula and supply chain stay with the manufacturer.
E-Commerce
fromCreative Bloq
2 weeks ago

The secret ingredient of fashion? Graphic design. The pros explain all

I've worked at several companies where graphic design and fashion intersect and from my experience, graphic design plays an important role in how fashion brands communicate, sell and express who they are.
Graphic design
fromThe Business of Fashion
2 weeks ago

Why DTC Is Finally Investing in Brand Marketing

The hill really represents ... the hard work we have been doing and that we continue to do. Over the last few years we've been a bit quieter about what we've been doing, but the work is always there.
Marketing tech
fromInsideEVs
2 weeks ago

Americans Are Warming Up To EVs More And More: BMW Study

75% of surveyed Americans believe 75 miles of range is adequate for daily driving demands, while 92% acknowledge the importance of investing in EV technology.
Alternative transportation
#branding
Graphic design
fromCreative Bloq
1 month ago

Nope, your logo didn't fail because 'people don't like change' - it's because it's not as good as these

Bad rebranding is often met with backlash because it fails to meet design standards, not simply due to resistance to change.
Typography
fromCreative Bloq
4 months ago

Woah, the Ford logo is really confusing people online

The Ford logo has always included a curlicue, surprising many fans and illustrating the Mandela effect.
Graphic design
fromCreative Bloq
1 month ago

Nope, your logo didn't fail because 'people don't like change' - it's because it's not as good as these

Bad rebranding is often met with backlash because it fails to meet design standards, not simply due to resistance to change.
Typography
fromCreative Bloq
4 months ago

Woah, the Ford logo is really confusing people online

The Ford logo has always included a curlicue, surprising many fans and illustrating the Mandela effect.
#rebranding
Marketing tech
fromAdweek
1 month ago

Kantar: Apple is the World's Most Valuable Brand at $10.7 Trillion

Apple remains the most valuable global brand for the fourth year in a row, growing 28% in brand value.
Tech brands lead the brand value rankings, signifying the dominance of technology in consumer perception.
AI is transforming various sectors, including apparel, demonstrating its expanding influence beyond traditional tech brands.
fromSlate Magazine
2 months ago

Are Brown Eggs Healthier Than White Eggs?

You might also have instinctively reached for brown eggs thinking they are healthier than the white ones. But when it comes to their nutritional value, it doesn't actually matter what color an egg is: There's absolutely no difference.
US Elections
Marketing tech
fromAdweek
3 months ago

Why CTV Ad Buyers Are Still Skeptical About Generative AI

Connected TV advertisers are cautious about using generative AI for creative and buying due to concerns about quality and consumer perception.
fromwww.standard.co.uk
5 months ago

Tube adverts for Islamic investment platform showing burning US and euro banknotes banned by regulator

The Advertising Standards Authority ruled Wahed Invest's ads featuring burning US dollar and euro banknotes were likely to cause serious offence, leading to their ban.
London
fromAdweek
6 months ago

Unlikability Could Be Your Brand's Secret Weapon

Brands, much like my middle school self, spend time figuring out how to get people to like them-crafting their best version of the "Michael Jackson moves" they think people want to see.
Marketing
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