#consumer-perception

#consumer-perception

As the marketing landscape continues to evolve at break-neck speed, so too do the advancements in artificial intelligence (AI), revolutionizing the industry as a whole. When used correctly, these tools can have a profound impact; being utilized to aid content creation, working to streamline processes and helping to replace tasks that don't necessarily require the human touch. It's no surprise that in 2023, a Bynder study found that 55% of marketers were using AI tools in content production,

"Authenticity is defined within the context of the brand-consumer relationship," Hoppner says. In other words, it's in the eye of the beholder-or in this case, the consumer. Inauthenticity occurs when a brand behaves in a way that appears to go against its perceived core values, or the consumer's baseline expectations for that particular brand. "This kind of inauthenticity causes problems for brand managers because for each person it's a little bit different, and that makes it really hard to navigate," Hoppner says.

"Lay's spends up to nine years creating the best potato for farmers to grow that can deliver the perfect crisp, flavor, and golden glow when sliced and cooked. The potatoes' journey from the soil to the shelf is the heart of Lay's. But here's the surprising part - 42% of people who enjoy Lay's don't realize they're made with real, farm-grown potatoes."

When people outside the industry hear real estate agent, what do they often picture? A cheerful person showing a home to a young family? Maybe a slick go-getter who's trying to wheel and deal though the negotiation process? In other words they usually think of a salesperson. But you and I know the truth: you're not just selling houses. You're a licensed fiduciary navigating one of the most complex, high-stakes transactions your clients will ever face in their life.

This year's IAA could almost be considered a Shanghai Auto Show exurb, with all the Chinese brands swarming the exhibition halls and announcing grand plans. It can be overwhelming. This year, yet another Chinese brand, GAC, announced its intention to bring the somewhat reasonably priced Aion V to Europe. There are a lot of Chinese brands in Europe, surely they can't all be doing well, no?

Apple's strong brand is associated with reliability and quality design, but its expensive price tag can create a desirability factor due to status. Many view Apple as a premium brand.

The hill really represents ... the hard work we have been doing and that we continue to do. Over the last few years we've been a bit quieter about what we've been doing, but the work is always there.

75% of surveyed Americans believe 75 miles of range is adequate for daily driving demands, while 92% acknowledge the importance of investing in EV technology.

The new Kia logo was meant to reflect modernity but instead created confusion, leading many to misread it as 'KN' instead of 'Kia'.