#consumer-perception

#consumer-perception

Musk's political involvement is negatively impacting Tesla's sales globally.

Tesla Model Y's popularity has underlying issues affecting its sales appeal, such as price fluctuations and public perception of CEO Elon Musk.

Brands are struggling to connect with consumers through AI-driven marketing efforts, often missing emotional resonance.

Public perception of AI in advertising has shifted positively, as seen in Super Bowl 59.

The data revealed the need for Verizon to refresh its brand to match consumer perceptions.

Visual branding is essential for creating lasting impressions and building brand recognition.

Digital personalization must be managed carefully to avoid alienating consumers.

Introducing sub-brands can enhance brand equity and requires thoughtful planning regarding brand identity and market appeal.

Brand architecture serves as a blueprint for organizing sub-brands and influencing consumer perception.

Successful brand extension retains core identity while expanding offerings; missteps can lead to brand dilution and loss of consumer trust.

Multi-sensory branding considers all senses to create lasting impressions and improve brand performance exponentially.

EV cost parity and consumer perception are crucial to accelerate the transition to electric vehicles.

European EV sales lag behind, causing tension between car manufacturers and policymakers.

Without proper infrastructure and policy support, EV market growth may be stunted.

Consumers find generative AI video ads annoying, boring, and confusing, showing a gap between the content and their memory structures.

People prefer knowing when AI is used in content

AI disclosures increase ad appeal and brand trust

Advertisers have a positive view of AI in advertising, but consumers are more skeptical. Combining AI and human talent can enhance creative development and streamline production.

Casual dining chains are outperforming fast-food in sales despite inflation, highlighting the impact of pricing strategies and consumer perceptions of value.

The hard cider category is experiencing a comeback with a slight increase in dollar sales despite a decline in case sales.

Experts emphasize the importance of variety in sweetness, flavor combinations, and ABV levels to overcome perception challenges in the hard cider segment.

Sound branding creates strong brand association in consumers' minds.

A well-designed logo is crucial for brand recognition, representing a business's identity and values effectively.

Influencers who disable social media comments are perceived as less persuasive and less likable by consumers.

Influencer trips are becoming more elaborate and luxurious as brands aim to surpass competitors.

Consumers are questioning the extent of extravagance in influencer marketing, especially with incidents like Tarte's Bora Bora trip.