#consumer-perception

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Graphic design
fromTasting Table
22 hours ago

The 11 Biggest Restaurant Logo Changes Of All Time - Tasting Table

Restaurant logos act as visual and emotional brand anchors that enable relevance, strategic repositioning, customer appeal, and sometimes provoke backlash during redesigns.
Marketing
fromFast Company
1 week ago

Consumers like misspelled brand names as long as they make sense, research shows

Consumers accept mild or product-relevant misspellings in brand names, but respond negatively to extreme or linguistically unrelated misspellings.
UK news
fromwww.independent.co.uk
1 month ago

Beer giant's ad that implied alcohol could cure boredom banned

BrewDog's Wingman beer advertisement was banned for implying alcohol could remedy loneliness and disappointment.
#tesla
more#tesla
fromComputerworld
1 month ago

Apple has a durability (perception) problem

Apple's strong brand is associated with reliability and quality design, but its expensive price tag can create a desirability factor due to status. Many view Apple as a premium brand.
Apple
E-Commerce
fromSocpub
2 months ago

White Label vs. Private Label: What's the Difference, and What's Best for Your Brand?

White label provides finished goods with branding, while private label allows customization, impacting margins, timeline, and customer loyalty.
Graphic design
fromCreative Bloq
2 months ago

The secret ingredient of fashion? Graphic design. The pros explain all

Graphic design is essential in fashion branding, shaping consumer perceptions and reinforcing brand identity.
fromThe Business of Fashion
2 months ago

Why DTC Is Finally Investing in Brand Marketing

The hill really represents ... the hard work we have been doing and that we continue to do. Over the last few years we've been a bit quieter about what we've been doing, but the work is always there.
Marketing tech
fromInsideEVs
2 months ago

Americans Are Warming Up To EVs More And More: BMW Study

75% of surveyed Americans believe 75 miles of range is adequate for daily driving demands, while 92% acknowledge the importance of investing in EV technology.
Alternative transportation
fromCreative Bloq
3 months ago

The debrief on the Kia logo debacle you didn't know you needed

The new Kia logo was meant to reflect modernity but instead created confusion, leading many to misread it as 'KN' instead of 'Kia'.
Graphic design
Graphic design
fromCreative Bloq
3 months ago

Nope, your logo didn't fail because 'people don't like change' - it's because it's not as good as these

Bad rebranding is often met with backlash because it fails to meet design standards, not simply due to resistance to change.
from24/7 Wall St.
3 months ago

Ford Reputation Crushed in New Survey

Ford has ranked last among legacy car makers in the Axios Harris Poll 100, signaling growing concerns over its reputation.
Marketing tech
fromAdweek
3 months ago

Kantar: Apple is the World's Most Valuable Brand at $10.7 Trillion

Apple remains the most valuable global brand for the fourth year in a row, growing 28% in brand value.
Tech brands lead the brand value rankings, signifying the dominance of technology in consumer perception.
AI is transforming various sectors, including apparel, demonstrating its expanding influence beyond traditional tech brands.
fromBored Panda
4 months ago

27 Horrible Redesigns That Got Shamed Online

Rebranding can cause consumer apprehension if it strays from established brand identities.
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