#consumer-perception

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How a campaign attacking plant-based meat led to a Beyond reformulation

The Beyond Burger revolutionized plant-based eating, but a 2019 campaign unfairly challenged its health benefits, impacting consumer perception significantly.
#brand-identity

What Is Visual Branding? Definition and Beginner's Guide (2024) - Shopify

Visual branding is essential for creating lasting impressions and building brand recognition.

Your Step-by-Step Guide to a Successful Rebrand | Entrepreneur

Rebranding is a deep, multifaceted process that significantly impacts a business's identity and market presence.

Ears are the gateway to a consumer's heart: 5 brands that are hitting all the right notes in sonic branding - Tearsheet

Sound branding creates strong brand association in consumers' minds.

How to Create a Memorable Logo for Your Business | Fingerlakes1.com

A well-designed logo is crucial for brand recognition, representing a business's identity and values effectively.

What Is Visual Branding? Definition and Beginner's Guide (2024) - Shopify

Visual branding is essential for creating lasting impressions and building brand recognition.

Your Step-by-Step Guide to a Successful Rebrand | Entrepreneur

Rebranding is a deep, multifaceted process that significantly impacts a business's identity and market presence.

Ears are the gateway to a consumer's heart: 5 brands that are hitting all the right notes in sonic branding - Tearsheet

Sound branding creates strong brand association in consumers' minds.

How to Create a Memorable Logo for Your Business | Fingerlakes1.com

A well-designed logo is crucial for brand recognition, representing a business's identity and values effectively.
morebrand-identity

Why the future of product design is all about how it feels

Tactile design emphasizes material and sensory experiences to enhance our connection with the physical world.

The Guardian view on indie beer': crafting a new identity | Editorial

The small-scale craft brewery sector faces economic challenges, yet continues to thrive through creativity and strong community support.
#marketing-strategy

Verizon Unveils Brand Overhaul: CMO Leslie Berland Explains Strategy

The data revealed the need for Verizon to refresh its brand to match consumer perceptions.

Brand Architecture: How To Design Practical Brand Architecture (2024) - Shopify

Introducing sub-brands can enhance brand equity and requires thoughtful planning regarding brand identity and market appeal.
Brand architecture serves as a blueprint for organizing sub-brands and influencing consumer perception.

What Is Brand Dilution? Causes and Prevention Tips (2024) - Shopify

Successful brand extension retains core identity while expanding offerings; missteps can lead to brand dilution and loss of consumer trust.

The rise of sonic design: a crucial part of brand success

Multi-sensory branding considers all senses to create lasting impressions and improve brand performance exponentially.

YouGov's Ad of the Month UK - Gillette

Gillette's new marketing strategy focusing on social awareness had a significant impact on their ad awareness and word of mouth exposure.

The Habit Burger Grill changes its name

The Habit Burger Grill is renaming itself to The Habit Burger & Grill to better reflect its diverse menu offerings.

Verizon Unveils Brand Overhaul: CMO Leslie Berland Explains Strategy

The data revealed the need for Verizon to refresh its brand to match consumer perceptions.

Brand Architecture: How To Design Practical Brand Architecture (2024) - Shopify

Introducing sub-brands can enhance brand equity and requires thoughtful planning regarding brand identity and market appeal.
Brand architecture serves as a blueprint for organizing sub-brands and influencing consumer perception.

What Is Brand Dilution? Causes and Prevention Tips (2024) - Shopify

Successful brand extension retains core identity while expanding offerings; missteps can lead to brand dilution and loss of consumer trust.

The rise of sonic design: a crucial part of brand success

Multi-sensory branding considers all senses to create lasting impressions and improve brand performance exponentially.

YouGov's Ad of the Month UK - Gillette

Gillette's new marketing strategy focusing on social awareness had a significant impact on their ad awareness and word of mouth exposure.

The Habit Burger Grill changes its name

The Habit Burger Grill is renaming itself to The Habit Burger & Grill to better reflect its diverse menu offerings.
moremarketing-strategy

EV price parity may be closer than we think

EV cost parity and consumer perception are crucial to accelerate the transition to electric vehicles.

AI Has a Trust Problem. Here's How to Fix It. - SPONSOR CONTENT FROM FORRESTER

Trust is essential for scaling the potential of AI in business and society.
#sales-trends

Food wars: Why Chipotle, Cava and Sweetgreen are winning fight for diners

Casual dining chains are outperforming fast-food in sales despite inflation, highlighting the impact of pricing strategies and consumer perceptions of value.

2024 Beer Report | Hard cider ready to make a comeback

The hard cider category is experiencing a comeback with a slight increase in dollar sales despite a decline in case sales.
Experts emphasize the importance of variety in sweetness, flavor combinations, and ABV levels to overcome perception challenges in the hard cider segment.

Food wars: Why Chipotle, Cava and Sweetgreen are winning fight for diners

Casual dining chains are outperforming fast-food in sales despite inflation, highlighting the impact of pricing strategies and consumer perceptions of value.

2024 Beer Report | Hard cider ready to make a comeback

The hard cider category is experiencing a comeback with a slight increase in dollar sales despite a decline in case sales.
Experts emphasize the importance of variety in sweetness, flavor combinations, and ABV levels to overcome perception challenges in the hard cider segment.
moresales-trends

What does a brand designer do? - LogRocket Blog

Brand design shapes consumer perception and establishes a lasting brand impression through visual elements.

Taglines Are Fun and Effective. But There's an Art to Them

Brand love can't be bought; it must be earned. Taglines play a crucial role in shaping consumer perceptions and brand understanding.

Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand's challenges

Brands like Nike are investing heavily in advertising during the Olympic Games to improve consumer perception and boost sales.

'If You Know You Know' Brands Force Us to Redefine Success

A new breed of brands, If You Know You Know (IYKYK), is reshaping consumer perception with quiet value and authenticity over traditional marketing hype.

IAS Report - The State of Brand Safety in Singapore

Brand safety is crucial for marketers to maintain consumer trust and favorability, especially in Singapore.
#market-research

Lessons from 6 great food & drink ads about how to stand out from the crowd

Consumers find food and drink ads 8 points more impactful, 9 points more distinctive, and 9 points more enjoyable than ads in other categories.
Key themes in successful food and drink ad campaigns include nostalgia, humor, purpose, storytelling, and visual impact.

AI Briefing: How Lexicon researches its approach to AI naming strategies

Naming is crucial in the competitive AI landscape, with Lexicon aiming to enhance branding strategies through research.

Lessons from 6 great food & drink ads about how to stand out from the crowd

Consumers find food and drink ads 8 points more impactful, 9 points more distinctive, and 9 points more enjoyable than ads in other categories.
Key themes in successful food and drink ad campaigns include nostalgia, humor, purpose, storytelling, and visual impact.

AI Briefing: How Lexicon researches its approach to AI naming strategies

Naming is crucial in the competitive AI landscape, with Lexicon aiming to enhance branding strategies through research.
moremarket-research

Master Your Margins: Effective Price Strategy Techniques for Maximum Profit

An effective pricing strategy focuses on costs, value delivery, and consumer perception to drive profit optimization and market advantage.
#influencer-marketing

Study suggests celebrities and influencers are less persuasive/likable when they turn off their social media comments

Influencers who disable social media comments are perceived as less persuasive and less likable by consumers.

Are Influencer Trips Over?

Influencer trips are becoming more elaborate and luxurious as brands aim to surpass competitors.
Consumers are questioning the extent of extravagance in influencer marketing, especially with incidents like Tarte's Bora Bora trip.

Study suggests celebrities and influencers are less persuasive/likable when they turn off their social media comments

Influencers who disable social media comments are perceived as less persuasive and less likable by consumers.

Are Influencer Trips Over?

Influencer trips are becoming more elaborate and luxurious as brands aim to surpass competitors.
Consumers are questioning the extent of extravagance in influencer marketing, especially with incidents like Tarte's Bora Bora trip.
moreinfluencer-marketing

Why Being Your Own Influencer Is the Key to Success For Entrepreneurs | Entrepreneur

The power of personal connection in marketing can significantly impact sales.
Building a personal brand can influence consumer perception and product sales.

7 Reasons Venture Capitalists Say No to Startups | Entrepreneur

Investors reject pitches due to inaccurate numbers and poor consumer perception.
from Exchangewire
8 months ago

Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online

Consumers unaware of sharing data for advertising
Misconceptions about value exchange of advertising
Challenges with Chrome Privacy Sandbox

Putting Nutrition Labels on Bottles Could Decimate the Wine Industry - Or Save It

Requiring nutrition labels on wine could change consumer perceptions of its healthiness.
Consumers are surprised by the calorie, carbohydrate, and sugar content on wine labels.
#ai-in-advertising

People Want to Know When AI Is Used in Ads, Research Confirms

People prefer knowing when AI is used in content
AI disclosures increase ad appeal and brand trust

Harnessing AI: Transforming Creative Development In Advertising | AdExchanger

Advertisers have a positive view of AI in advertising, but consumers are more skeptical. Combining AI and human talent can enhance creative development and streamline production.

People Want to Know When AI Is Used in Ads, Research Confirms

People prefer knowing when AI is used in content
AI disclosures increase ad appeal and brand trust

Harnessing AI: Transforming Creative Development In Advertising | AdExchanger

Advertisers have a positive view of AI in advertising, but consumers are more skeptical. Combining AI and human talent can enhance creative development and streamline production.
moreai-in-advertising

Will AI Improve Healthcare? Consumers Think So, New Surveys Show

53% of consumers believe generative AI could improve access to healthcare.
46% of consumers believe generative AI could make healthcare more affordable.
A majority of respondents who reported already using AI have high hopes for AI to improve healthcare.

Toyota and Other Japanese Carmakers Say They Mishandled Safety Tests

Japanese automakers like Toyota and Honda mishandled vehicle testing in the past decade, causing concerns about quality and impact on consumer perceptions.

This lab-grown meat has a beefy flavour boost

Cultured meat flavor enhancement through Maillard reaction may improve consumer acceptance.

Has staying silent this Pride Month helped or harmed brands?

Brands reduced Pride campaigns due to political tensions, fear of 'pinkwashing'. Experts question long-term strategy amidst anti-LGBTQ+ sentiment.

"Ghoulish" Toys 'R' Us AI ad feels like the death of creativity

Toys 'R' Us's recent AI-generated ad has unnerving and offbeat qualities, potentially creating negative backlash.
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