Listen to the article 6 min this year It's based on connected TV, or CTV, referring to ads that are delivered through internet-connected televisions and streaming services. CTV tools allow the company to hone its messaging to a particular audience: those in certain regions, ZIP codes, or even to individual viewers, Skipper said. The company's goal was to use that knowledge to engage with and boost Sonoco's name recognition among key niche audiences, such as private label customers.
The "white" label here refers to the blank label that the reseller can customize with its own branding. In this case, all of the Kirkland products you find, from the tortilla chips to those super-cheap whiskies, aren't actually produced in-house by Costco. Its signature tortilla chips are most likely produced by Mission Foods, a company that specializes in Mexican food products.
Sam's Club is introducing new, sustainable packaging for its Member's Mark seasoned rotisserie chicken, transitioning from a black, carbon-filled tray to a neutral sand-colored, recyclable material.