#private-label

#private-label

Costco's Kirkland Signature brand significantly drives sales, accounting for nearly 25% of total revenue, especially crucial in a challenging economy.

Kirkland Signature is Costco's iconic private brand, named after its former headquarters, and significantly boosts the company's profitability.

Costco is changing diaper manufacturers from Kimberly-Clark to First Quality due to Kimberly-Clark's shift away from low-margin private label brands.

Trader Joe's outsourcing of its popular items, like cookie butter ice cream, remains a well-guarded secret, leading to public speculation about its production partners.

Trader Joe's canned tuna is produced by Tri-Union Seafoods, highlighting quality and economical choices for consumers.

Trader Joe's features a diverse selection of hummus, emphasizing affordability through its unique private label strategy.