"FreshBrew - which runs six 500-pound Probat machines at its plant in Houston - said it "will secure ownership of multiple licenses, enabling the company to develop, produce and market coffee for major brands with established market presence." The company said the deal will complement its existing private-label business, expanding operations to produce approximately 150,000 pounds of coffee per day. The company also offers a broad range of packaging, tea, extracts and cold brewing solutions, in part through its recent $10 million manufacturing expansion."
"An announcement from FreshBrew did not provide details about specific brands or licenses that may be affected by the deal. The White Coffee website currently lists licensed partners such as food-and-candy giant Mars, Harry & David, Jim Beam and Entenmann's, among others. Based in Long Island City, New York, White Coffee was founded in 1939 and has expanded through three generations of the White family. White Coffee Executive Vice President Jonathan White, the current board chair of the National Coffee Association, described the acquisition as a "proud and emotional milestone.""
FreshBrew acquired White Coffee's licensed-branded coffee division, giving FreshBrew the nation's largest portfolio of licensed bagged coffee and K-Cup products. Financial terms were not disclosed. White Coffee executives Jonathan White and Gregory White will join FreshBrew to lead the newly expanded retail division. FreshBrew operates six 500-pound Probat machines at its Houston plant and will secure ownership of multiple licenses to develop, produce and market coffee for major brands. The acquisition complements FreshBrew's private-label business and expands production to about 150,000 pounds per day. FreshBrew also provides packaging, tea, extracts and cold-brewing solutions after a $10 million manufacturing expansion. White Coffee, founded in 1939 in Long Island City, lists partners including Mars, Harry & David, Jim Beam and Entenmann's. Jonathan White serves as executive vice president and board chair of the National Coffee Association.
Read at Daily Coffee News by Roast Magazine
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