Costco and Sam's Club have maintained a rivalry since 1983, primarily focusing on their respective private label products—Kirkland Signature for Costco and Member's Mark for Sam's Club. Each brand offers quality items at competitive prices, with Member's Mark products being slightly cheaper and more extensive in selection. Although it's difficult to determine which label offers better value, Costco's Kirkland is recognized for high-quality food items, while Sam's Club has a larger product range across various categories. Consumer opinions vary on the best choice, making it a matter of personal preference and needs.
"The rivalry between Costco and Sam's Club isn’t just about price; it embodies a broader competition in the discount grocery sector that began in 1983."
"With over 6,000 items under the Member's Mark label, Sam's Club boasts a slight price advantage, although Costco emphasizes quality with its more limited Kirkland range."
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