"This isn't the first time that Amazon has launched a grocery brand. The company is consolidating its Amazon Fresh and Happy Belly brands into Amazon Grocery, though it's unclear if the Aplenty brand will remain. ZDNET has reached out to Amazon for further comment. Also: Amazon owes Prime customers up to $51 each - how to get your share"
"Amazon is going all in with a new line of affordable grocery products as a way to compete against major supermarket chains. The company's brand, Amazon Grocery, offers more than 1,000 products across various categories. Online grocery strategy Amazon Grocery is a private-label brand that targets "price-conscious" shoppers, offering most products under $5. The brand offers products across all grocery categories, including fresh produce, meat, seafood, dairy, pantry essentials, snacks, and everyday items such as paper towels and other household goods."
Amazon is rolling out Amazon Grocery, a private-label line with more than 1,000 affordable items aimed at price-conscious shoppers. Most products are offered under $5 and cover fresh produce, meat, seafood, dairy, pantry essentials, snacks, and household goods such as paper towels. Amazon is consolidating Amazon Fresh and Happy Belly under the Amazon Grocery label, with the future of the Aplenty brand unclear. The move shifts emphasis toward online grocery sales and delivery, following closures of many physical stores in multiple countries. Some U.S. areas receive fresh foods with same-day delivery. Competitive pricing combined with convenient delivery could position Amazon as a significant rival to grocers like Walmart and Kroger.
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