"Both have weird and wonderful middle aisles, both emphasize private label products over brand names, and both are hyper-focused on saving you money. They also have similar roots and were founded in the same country. Spoiler alert, it's Germany, but you probably knew that already. Sure, there are some differences between them (Aldi's expansion in the U.S. is going considerably better than Lidl's, for example), but these two discount retailers seem to have more that unites them than divides them."
"Aldi's roots stem back to a small shop in Essen, Germany. Two brothers (real brothers this time), named Karl and Theo Albrecht, returned from World War II to their mother's grocery store and decided to build it into a retail giant. If you were looking for drama, this is where the tale of two divided brothers comes in. In the 1960s, Aldi had hundreds of stores, but the Albrechts still weren't happy."
Aldi and Lidl are German-founded discount supermarket chains that share near-identical business models and a strong focus on low prices. Aldi traces back to a small shop in Essen, where brothers Karl and Theo Albrecht expanded the family grocery after World War II and later split the business in the 1960s into Aldi Nord and Aldi Süd. Lidl began as a 1930s food wholesale company in Neckarsulm and opened its first retail stores in the early 1970s under Dieter Schwarz, then expanded rapidly. Both chains emphasize private-label goods, feature non-food middle-aisle deals, and prioritize cost savings, though Aldi has had greater U.S. expansion success than Lidl.
Read at Tasting Table
Unable to calculate read time
Collection
[
|
...
]