"Keychain connects over 20,000 brands and retailers with 30,000 vetted manufacturers through AI-powered matching technology that eliminates these bottlenecks, turning product ideas into structured, searchable data that accelerates sourcing from months to days. The platform launched KeychainOS for manufacturers in February 2024, then immediately faced demand from retailers who needed the same end-to-end visibility for their private label programs- a signal that drove the company to develop Keychain360, a supply chain management platform designed specifically for retail private label operations."
"Private label sales hit a record $271B in 2024, growing 3.9% while national brands managed just 1% growth, pushing retailers to manage increasingly complex product portfolios with outdated tools designed for simpler times. Over 90% of industry leaders plan to increase private brand investments in the next two years, yet most rely on fragmented systems that force brands to spend months navigating trade shows and email chains to find the right manufacturing partner."
Private label sales reached $271B in 2024, growing 3.9% while national brands grew 1%. Retailers now manage increasingly complex private label portfolios, and over 90% of industry leaders plan to increase private brand investments within two years. Most retailers rely on fragmented systems that force brands to spend months navigating trade shows and email chains to find manufacturing partners. Keychain connects over 20,000 brands and retailers with 30,000 vetted manufacturers using AI-powered matching, converting product ideas into structured, searchable data and reducing sourcing timelines from months to days. Keychain launched KeychainOS in February 2024, developed Keychain360 for private label operations, serves eight of the top ten U.S. retailers and customers like General Mills, and has raised $78M in total capital with a $10M investment from W23 Global.
Read at Alleywatch
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