"Listen to the article 6 min this year It's based on connected TV, or CTV, referring to ads that are delivered through internet-connected televisions and streaming services. CTV tools allow the company to hone its messaging to a particular audience: those in certain regions, ZIP codes, or even to individual viewers, Skipper said. The company's goal was to use that knowledge to engage with and boost Sonoco's name recognition among key niche audiences, such as private label customers."
"CTV tools allow the company to hone its messaging to a particular audience: those in certain regions, ZIP codes, or even to individual viewers, Skipper said. The company's goal was to use that knowledge to engage with and boost Sonoco's name recognition among key niche audiences, such as private label customers."
Connected TV (CTV) delivers ads through internet-connected televisions and streaming services. CTV tools enable precise audience targeting by region, ZIP code, or even by individual viewer. The targeting capability allows messaging to be tailored to specific groups and geographic areas. The company sought to apply these tools to engage niche audiences and raise brand awareness. The primary objective was to boost Sonoco's name recognition among key segments, including private label customers, by leveraging data-driven, highly targeted streaming ad placements.
Read at Packaging Dive
Unable to calculate read time
Collection
[
|
...
]