"But then there are the grocery stores that buck this trend. Whether they score a partnership with a beloved producer to make their private label finds - Deschutes Brewery makes Costco's popular helles lager, for example - or they take the time to develop their own methods that become associated with top quality, these chains sometimes sell items shoppers actually prefer over the name brands."
"After all, the chain is a German company - so its "cheap" store brand sweets are actually fine European chocolate, made in Germany as well as other countries like Belgium. While higher-end European bars can sell for prices like $7 and up, Aldi is selling premium European chocolate for under $3. When you consider this, it's little surprise that Aldi's own brands of chocolates can taste even better than brands with household names."
"One of the very best chocolate candies from Aldi is the peanut butter cups from the store's private label Choceur. They're milk chocolate and come in a bag of around 33 for about $5.75, depending on location. Shoppers like them better than the quintessential peanut butter cup brand, Reese's. In fact, Trader Joe's peanut butter cups also have their own cult status, but Aldi's might beat them out."
Aldi's private-label chocolates are often imported from Europe and manufactured in countries such as Germany and Belgium, which explains their higher-quality flavor compared with typical store brands. The chain sells premium European chocolate for under $3, while similar higher-end bars retail for $7 or more. Partnerships and in-house development of production methods allow some grocery chains to offer private-label items that rival or surpass national brands. Choceur peanut butter cups are a fan favorite, sold in large bags for about $5.75, and are frequently preferred over Reese's and even Trader Joe's versions. Fans report devoted loyalty to several Aldi chocolate items.
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