"That is, when a character barely appears in the main story, yet their presence is felt all the same. Well, you could say that Chinese cars are haunting the American auto industry's narrative. There are no Chinese cars on sale on American roads, aside from the rare China-made Polestar, Volvo or Buick. Yet the country's global presence makes it impossible to ignore. Tech-forward and cheap to buy (in their home country, at least), Chinese cars are an existential threat to American automakers."
"So the U.S. government has gone to great lengths to keep China at bay and protect the interests of domestic car brands. The forthcoming ban on cars with certain Chinese-developed software and hardware is one big way that the government plans on keeping Chinese cars off American roadsfor national security reasons, it says. Tariffs north of 100% essentially amount to a ban on Chinese electric cars. Nevertheless, Americans are becoming more aware of and open to Chinese car brands."
Awareness of Chinese car brands among Americans increased from 52% in 2024 to 65% in 2025. Willingness to consider buying Chinese-branded vehicles rose from 41% to 52% over the same period. Huawei emerged as the most considered brand among survey respondents. The U.S. government is pursuing restrictions including bans on vehicles with certain Chinese-developed software and hardware and tariffs exceeding 100%, which effectively block many Chinese electric vehicles. Persistent national security and data privacy concerns remain significant barriers to Chinese-car adoption in the U.S., even as perceptions and openness continue to improve.
Read at insideevs.com
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