""Lay's spends up to nine years creating the best potato for farmers to grow that can deliver the perfect crisp, flavor, and golden glow when sliced and cooked. The potatoes' journey from the soil to the shelf is the heart of Lay's. But here's the surprising part - 42% of people who enjoy Lay's don't realize they're made with real, farm-grown potatoes.""
""Usually, I find press releases to be filled with exaggerated language and brand hype that I roll my eyes at, but yeah, no, that is indeed surprising. Nearly half of the people who buy and consume Lay's chips don't know they are made from potatoes. It makes me wonder what they thought the chips were made out of and if they even had a guess or were just buying bags of salty and crispy snacks without much thought beyond \"It tastes good.\"""
Lay's is redesigning its chip packaging to clearly show that the product is made from real potatoes after research found 42% of consumers did not realize chips come from potatoes. The company emphasizes that over 4,000 potato varieties exist but only about ten meet quality standards for Lay's chips, and that developing optimal potatoes can take up to nine years. The potatoes' journey from field to shelf is being highlighted on new bags. The rebrand aims to reverse sales declines and reshape consumer perception by connecting the snack to farm-grown ingredients and crafted potato selection.
Read at Kotaku
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