Walmart has launched a new advertising campaign called "Walmart. Who Knew?" featuring actors Walton Goggins and Stephanie Beatriz. The campaign aims to reshape consumer perceptions by highlighting the retailer's capabilities after a recent brand refresh. With ads across multiple platforms, it emphasizes benefits such as Express Delivery and Walmart+ membership perks. Research showed most Americans live within 10 miles of a Walmart, yet are unaware of its evolution. Goggins leads the English ad, while Beatriz stars in the Spanish counterpart, showcasing various Walmart offerings.
"The Walmart you thought you knew is now new."
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