BrewDog's advertisement for Wingman beer was banned by the Advertising Standards Authority due to a complaint suggesting it implied alcohol could alleviate feelings of disappointment and loneliness. The ad included phrases like "Always Got Your Back," framing the beer as a reliable companion in life’s challenges. BrewDog contended that the advertisement did not indicate the beer offered comfort or escape from distress. They emphasized that the ad was meant to promote product quality rather than suggest any therapeutic effects or coping mechanisms associated with drinking the beer.
The advertisement for BrewDog's Wingman beer, seen in May, featured the headline: "Brewdog. Always Got Your Back". It continued: "Some things in life go AWOL... But Wingman? Wingman stands firm."
The Advertising Standards Authority (ASA) received one complaint that the ad implied alcohol was a remedy for disappointment, suffering, and isolation.
BrewDog stated the ad did not imply the beer provided comfort, relief, or escape from any form of distress.
The company maintained that it positioned the product as being of reliable quality rather than a remedy or coping mechanism.
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