#advertising-standards

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Top-selling mobile games break rules on loot boxes

Loot box advertisements in mobile games are often misleading, lacking clear regulatory compliance, raising concerns about transparency and addiction.

Call to boycott Conor McGregor alcohol brands after civil case defeat

Public disapproval of brands associated with McGregor is crucial following his civil trial for sexual assault.

Verizon to Comply with NAD Decision on Texting Claims

Verizon must modify misleading claims about satellite texting services after NAD ruling based on T-Mobile's challenge.

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.
#nad

BBB's NAD Recommends Comcast Cable Partially Discontinue, Modify Ad Claim

Comcast will comply with NAD's recommendations regarding its misleading business Internet service ads.

Google unlists misleading Gemini video

Google unlisted a Gemini demo video following inquiries about its accuracy in representing performance, acknowledging potential oversights in demonstration.

NAD Recommends Charter Discontinue or Modify Spectrum Ads

Charter will comply with NAD's decision regarding Spectrum ads while maintaining disagreement with the finding.
NAD found that 'fastest speeds' claims lacked support in the context of 'neighborhoods'.

AT&T Ad Featuring Coverage from Space Challenged by T-Mobile

NAD found AT&T's ad implied current availability of SCS service, leading to a SWIFT challenge by T-Mobile and an upcoming appeal by AT&T.

BBB's NAD Recommends Comcast Cable Partially Discontinue, Modify Ad Claim

Comcast will comply with NAD's recommendations regarding its misleading business Internet service ads.

Google unlists misleading Gemini video

Google unlisted a Gemini demo video following inquiries about its accuracy in representing performance, acknowledging potential oversights in demonstration.

NAD Recommends Charter Discontinue or Modify Spectrum Ads

Charter will comply with NAD's decision regarding Spectrum ads while maintaining disagreement with the finding.
NAD found that 'fastest speeds' claims lacked support in the context of 'neighborhoods'.

AT&T Ad Featuring Coverage from Space Challenged by T-Mobile

NAD found AT&T's ad implied current availability of SCS service, leading to a SWIFT challenge by T-Mobile and an upcoming appeal by AT&T.
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from MarTech
3 months ago

Retail media networks evolve with new in-store measurement standards and omnichannel strategies | MarTech

Retail media networks are evolving to enhance customer engagement and sales through standardized in-store definitions and advanced analytics.

Advertising watchdog investigates RSPCA Assured adverts over misleading' claims

The RSPCA's advertisements face investigation for misleading information amid reports of animal cruelty at RSPCA Assured farms.

Key takeaways from the industry's first in-store retail media standardizations

The IAB has introduced standardized metrics for in-store retail media to ensure transparency and consistency across the retail advertising landscape.
#consumer-protection

BBB Board Upholds Decision Against AT&T Ad on Space Service

AT&T must clarify or cease claims regarding the availability of its supplemental coverage service, following NARB's advice.

National Advertising Division Backs Some Verizon Claims, Recommends Changes for Others

Verizon must modify some advertising claims for its Home Internet services but showed reasonable proof for many assertions.

BBB Board Upholds Decision Against AT&T Ad on Space Service

AT&T must clarify or cease claims regarding the availability of its supplemental coverage service, following NARB's advice.

National Advertising Division Backs Some Verizon Claims, Recommends Changes for Others

Verizon must modify some advertising claims for its Home Internet services but showed reasonable proof for many assertions.
moreconsumer-protection
#brand-safety

X Rejoins GARM to Reassure Ad Partners on Brand Safety

X has rejoined the World Federation of Advertisers' 'Global Alliance for Responsible Media' to address harmful content monetization via advertising.

The End Of GARM Is A Reset, Not A Setback | AdExchanger

Advertisers need to rethink the industry's broken approach to brand safety amidst controversies like the suspension of GARM and Musk's lawsuits.

X Rejoins GARM to Reassure Ad Partners on Brand Safety

X has rejoined the World Federation of Advertisers' 'Global Alliance for Responsible Media' to address harmful content monetization via advertising.

The End Of GARM Is A Reset, Not A Setback | AdExchanger

Advertisers need to rethink the industry's broken approach to brand safety amidst controversies like the suspension of GARM and Musk's lawsuits.
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"Insane but not surprising": banned breastfeeding billboard sparks heated debate

The banning of a breastfeeding billboard ad highlights the continued stigma and double standards surrounding female bodies in advertising.

Updated Google Ad Policy Bans Promotion of Deepfake Porn Apps

Google updates ad policy to ban deepfake pornography services.

FKA twigs Calvin Klein Ad Ban Partially Reversed

UK lifts partial ban on FKA twigs' Calvin Klein ad
ASA revises ruling after public response and FKA twigs' criticism

Sadiq Khan urged to apologise and 'take responsibility' for Ulez adverts which were 'likely to mislead'

The Advertising Standards Authority found London's Ulez expansion adverts likely to mislead.
The London mayor's spokesperson defended the adverts as clearly presented.

One Year Later: How Bud Light's Dylan Mulvaney Fiasco Pushed Beer Industry To Rewrite Its Ad Standards

Bud Light faced backlash and a boycott after partnering with a transgender influencer who promoted their beer in a bathtub.
U.S. senators sparked a review into whether Bud Light's ads with the influencer targeted minors.

Google Rushes Into AI, Everywhere; Can't Teach A Young Watchdog Old Tricks | AdExchanger

Tech companies often rush AI products, leading to errors and lowered standards. Advertisers can become 'guinea pigs' testing new AI products.

The Trade Desk Makes Good On Threats To Block Yahoo's Video Ads | AdExchanger

The Trade Desk has disabled access to Yahoo's mislabeled video inventory for open auction bidding.
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