#advertising-standards

[ follow ]
#nad
more#nad
fromExchangewire
2 weeks ago

Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

According to VP of Measurement, Addressability & Data Centre at IAB, Angelina Eng, "there are too many different ways to measure and define attention, which creates confusion and makes it hard to compare results or build trust. These guidelines are about bringing order to the chaos."
Podcast
fromClickUp
1 month ago

Marketing Compliance: What Is It, Tools + Best Practices | ClickUp

Marketing compliance is crucial for protecting your company and customers from legal risks, while building trust and ensuring transparent marketing practices.
Privacy professionals
Media industry
fromAdweek
1 month ago

NBCU and GroupM Test Is a Big Step for Cross-Platform Measurement

NBCUniversal and GroupM's collaboration aims to standardize ad creatives across platforms using Ad-IDs.
#consumer-protection
Apple
fromBusiness Insider
1 month ago

This is Siri-ous: Apple is told it should tone down its bold AI claims

Apple's AI marketing claims have been criticized for being misleading regarding the actual availability of features.
The Better Business Bureau has advised Apple to adjust its marketing to avoid misrepresentation.
Apple
fromBusiness Insider
1 month ago

This is Siri-ous: Apple is told it should tone down its bold AI claims

Apple's AI marketing claims have been criticized for being misleading regarding the actual availability of features.
The Better Business Bureau has advised Apple to adjust its marketing to avoid misrepresentation.
more#consumer-protection
Poker
fromCardplayer
1 month ago

UK Regulators Ban PokerStars Instagram Ad

The UK Advertising Standards Agency banned a PokerStars ad for misleading implications about gambling rewards.
fromBloomberglaw
4 months ago
Privacy professionals

FTC Finalizes Children's Privacy Rule Minimizing Data Collection

FTC's new rules require companies to obtain opt-in consent for targeting children in advertisements and limit data retention.
fromIrish Independent
6 months ago

Call to boycott Conor McGregor alcohol brands after civil case defeat

Clíona Saidléar, RCNI executive director, stated that the €250,000 damages awarded to Nikita Hand was merely a "drop in the ocean" given McGregor's wealth. She emphasized that the companies profiting from his products need to reconsider their associations with someone found guilty of sexual assault, urging them to stop promoting him. Saidléar noted that public disapproval can significantly impact the brands that continue to align themselves with McGregor.
Miscellaneous
fromThe Drum
7 months ago

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

“CTV is experiencing explosive growth, but we're still in the early innings of figuring out how to make it work at scale,” said Anthony Katsur, CEO of IAB Tech Lab.
Marketing
fromAdExchanger
11 months ago

The Trade Desk Makes Good On Threats To Block Yahoo's Video Ads | AdExchanger

The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units.
Marketing tech
[ Load more ]