The Telegraph's recent billboard questioning the inclusion of trans women in sports has ignited significant backlash, especially from activists. The billboard, featuring the phrase "Should athletes born as men be muscling in on women's sports?", was deemed offensive by many. The Trans Advocacy and Complaints Collective (TACC) condemned the rhetoric, claiming it hints at aggression and contributes to societal hostility towards trans individuals. The group has filed a formal complaint with the Advertising Standards Authority and is calling for wider action against what they label inflammatory messages toward the trans community.
The Trans Advocacy and Complaints Collective (TACC) expressed that the billboardâs message is "a targeted, hostile message" meant to provoke the trans community.
TACC argues the phrase 'muscling in' is a dog whistle designed to depict trans women as "aggressive invaders," echoing historical rhetoric that has justified exclusion.
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