"A number of adverts for LED face masks have been banned for making unauthorised claims they can improve acne and rosacea. The popularity of at-home beauty devices has surged in recent years with social media feeds filled with influencers unboxing and reviewing the masks as the latest skincare trend. However, dermatologists are divided over whether light-emitting diodes (LED) in at-home masks can deliver the results of medical-grade devices used in clinics."
"LED therapy is thought to stimulate cells and improve the skin, but devices must be registered with the Medicines and Healthcare products Regulatory Agency (MHRA) to make medical claims about skin conditions like acne and rosacea. Devices registered with the MHRA can be searched on its Public Access Registration Database (PARD). Dermatologists have previously told the BBC there have not been clinical trials with large enough sample sizes for long enough periods of time to know the benefits of at-home LED masks."
Adverts for LED face masks were banned for making unauthorised medical claims about improving acne and rosacea. At-home LED devices have grown in popularity through social media exposure. Dermatologists remain divided on whether consumer LED masks match medical-grade clinical device results. Manufacturers must register devices with the Medicines and Healthcare products Regulatory Agency (MHRA) to lawfully make medical claims, and registered devices are listed on the MHRA Public Access Registration Database (PARD). The Advertising Standards Authority used AI to find ads in breach of rules, and at least one seller removed disputed medical claims after the ruling.
Read at www.bbc.com
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