Charter Communications has agreed to modify the 'fiber-powered' claims in website and video advertising in response to a BBB National Programs' National Advertising Division (NAD) Fast-Track SWIFT challenge brought by AT&T.
You may have caught the commercial by now, where AT&T uses Luke Wilson to talk about T-Mobile as a "master of breaking promises." The commercial in question highlights the Un-Carrier's deceptive ads and other transgressions. It's maybe one of the most direct attacks AT&T has taken against a rival in a long time. Now AT&T is fighting for the right to keep its campaign up.
On October 27, NAD ruled that the AT&T advertising and press release violated Section 2.1(I) of the NAD/National Advertising Review Board (NARB) procedures. That procedure was that NARB participants are "not to mischaracterize any decision, abstract, or press release issued or use and/or disseminate such decision, abstract or press release for advertising and/or promotional purposes." In other words, using the decisions as fodder for advertising or marketing is off limits.
