#nad

#nad

You may have caught the commercial by now, where AT&T uses Luke Wilson to talk about T-Mobile as a "master of breaking promises." The commercial in question highlights the Un-Carrier's deceptive ads and other transgressions. It's maybe one of the most direct attacks AT&T has taken against a rival in a long time. Now AT&T is fighting for the right to keep its campaign up.

On October 27, NAD ruled that the AT&T advertising and press release violated Section 2.1(I) of the NAD/National Advertising Review Board (NARB) procedures. That procedure was that NARB participants are "not to mischaracterize any decision, abstract, or press release issued or use and/or disseminate such decision, abstract or press release for advertising and/or promotional purposes." In other words, using the decisions as fodder for advertising or marketing is off limits.

T-Mobile plans to appeal a National Advertising Division recommendation regarding claims of 20% savings compared to Verizon, claiming the message lacks clarity on savings details.

While we disagree with the NAD's findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations.

NAD is gaining traction as a health trend, with influencers promoting it as a way to boost energy and slow down aging, though experts advise caution.