Verizon has been advised by the National Advertising Division (NAD) to modify its marketing claims related to satellite texting and its status as 'America's largest network,' following a complaint from rival T-Mobile. While some of Verizon's claims were supported, NAD highlighted the need for clarity, particularly that the satellite texting service is limited to specific phone models and conditions. Additionally, the claim of being the 'largest network' was deemed ambiguous, potentially misleading consumers regarding coverage area versus subscriber numbers. Verizon has stated it will comply with these recommendations.
NAD found the phrase 'largest network' to be ambiguous, potentially conveying different messages to consumers. It determined that 'postpaid phone connections' may not clearly communicate that it refers to Verizon subscribers.
The National Advertising Division recommended that Verizon clarify its satellite texting and 'largest network' claims following challenges from T-Mobile, emphasizing clearer consumer communication.
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