The National Advertising Division (NAD) recommended that T-Mobile US halt specific savings claims regarding customers switching from Verizon. Following a complaint from Verizon, NAD found that T-Mobile's assertion of 20% savings relied on misleading comparisons, failing to accurately disclose cost implications related to streaming services and package specifics. T-Mobile has expressed disappointment with this ruling and plans to appeal, despite modifying their claims to reference streaming services explicitly. The NAD emphasized that consumers may not recognize certain benefits within the advertising, challenging T-Mobileâs consumer communication on savings.
NAD determines that despite T-Mobile's focus on streaming services, claims suggesting 20% savings for switching from Verizon may mislead consumers regarding actual savings.
T-Mobile acknowledges NAD's decision, expressing disappointment and confirming an intention to appeal. They emphasize modifying their messaging to clarify context for the savings claim.
Collection
[
|
...
]