T-Mobile US is contesting recommendations from the National Advertising Division (NAD) regarding its advertising claims on savings compared to Verizon. The NAD found that T-Mobile's assertions, including a 20% savings announcement, lacked clarity, particularly in how savings were calculated. T-Mobile indicated that some messaging had been adjusted to specify the relevance of streaming services, yet the NAD highlighted ongoing ambiguities that could mislead consumers. The appeal will be addressed by the National Advertising Review Board, scrutinizing the effectiveness of T-Mobile's communication regarding savings criteria.
T-Mobile plans to appeal a National Advertising Division recommendation regarding claims of 20% savings compared to Verizon, claiming the message lacks clarity on savings details.
NAD found that the T-Mobile savings claims did not clearly state that the 20% savings was contingent upon specific service requirements, misleading consumers.
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