"IAB Tech Lab has published an Agentic Roadmap aimed at speeding up the adoption of AI-driven buying and selling across digital advertising, while preserving the stability of the existing ecosystem. The initiative focuses on extending established industry standards to support secure, interoperable agentic execution at scale. To accelerate delivery, the standards body is committing additional engineering resources dedicated specifically to AI development."
"Chinese authorities are examining whether Meta's proposed USD$2bn (£1.48bn) takeover of Manus complies with the country's technology export control rules. People familiar with the discussions say officials at China's commerce ministry are assessing whether the relocation of Manus' staff and technology to Singapore, ahead of its sale to the US tech group, should have been subject to an export licence under Chinese law."
IAB Tech Lab published an Agentic Roadmap to speed AI-driven buying and selling in digital advertising while preserving ecosystem stability. The initiative extends existing standards to enable secure, interoperable agentic execution at scale and allocates additional engineering resources focused on AI development. The roadmap builds on OpenRTB, AdCOM, OpenDirect, VAST, Deal API, Open Measurement and the forthcoming Conversion API, with privacy and regulatory compliance aligned to the Global Privacy Protocol and the Transparency & Consent Framework. Chinese authorities are examining whether Meta's USD$2bn Manus acquisition breached export-control rules over staff and technology relocation to Singapore. Independent retailers allege Amazon listed and accepted orders for their products without permission.
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